[CLOSED] Facebook Ads Strategy & Marketing Team Leader
About the role
We're on the lookout for a high-performing Facebook Ads expert to manage a team & build, optimise and report on lead generation campaigns & eCommerce for our clients across the globe.
This is your opportunity to join a bespoke Digital Marketing Agency that is growing. Operating in the Australian, NZ, and US markets, seeking a Leader that is experienced in Facebook Ads Management & Marketing.
Your core responsibilities:
Growth strategies, including Facebook Ad campaigns and email marketing strategy
Preparing Facebook Ad creative, including copy, images, and short videos.
Building Facebook Ad campaigns to meet the client’s goals, there's no one size fits all approach.
Managing and optimising Facebook Ad campaign set up, including pixel setup, audience management, split testing, etc
Providing advice on optimising landing pages for lead generation, bookings & purchases for increased conversions.
Tracking and managing client budgets for multiple clients consecutively
Managing communication, monthly client zoom meetings & and daily reporting with the team on Facebook Ad results.
Additional responsibilities:
Mentoring small business clients to help them improve their digital marketing strategy and implementation
Managing staff and external contractors who assist with campaign creative
Creating SOPs and templates
Undertaking digital marketing audits for new clients
Please let us know which of the following software/platforms you have had experience with as part of your application. Applications that do not include this information will not be considered:
Facebook Business Manager and Ads Manager
WordPress, Shopify, Squarespace, etc
Sendgrid, Active Campaign, Drip, Keap, ConvertKit, CampaignMonitor, Klaviyo, Mailchimp, etc
ManyChat
Google Suite – Google Ads, Analytics, Google Tag Manager, Google Search Console, Google My Business
Zapier, integromat, and other integration platforms
Clickfunnels, Kajabi, etc
TikTok Ads
Adobe Suite – ie. Photoshop, Indesign, Illustrator, etc
SEO experience
Skills and experience
We’re looking for someone with a passion for Facebook Ads and Digital Marketing in general. A degree of expertise of the relevant platforms are essential, but having a balance between a data-minded approach and a creative mindset is also important.
What we’re looking for:
A leader who has experience with working and managing a small team
Minimum 2 Years Facebook Ads Manager experience, delivering great results either in-house or in an agency
Experience with eCommerce and lead generation Facebook Ad campaigns
An interest in providing digital marketing coaching/mentoring
Master of interpreting Facebook Ad metrics, Google Analytics, and sales data
Experience setting up and troubleshooting Facebook Pixels, Facebook Shops, Facebook Catalogues, Conversion Events, Domain Verification, etc
Able to write great copy that converts
Ability to spot problem areas in a campaign and troubleshoot
Knowledge of email marketing best practices
Ability to work under pressure and deal with client demands
Excellent communication skills, both written and verbal
Exceptional time management, problem-solving, and prioritisation skills
Ability to scope, plan and complete tasks both autonomously and collaboratively
Ability to self-learn new software, platforms, and integrations on the go, along with a drive for education and learning new & best practice information.
You take pride in the campaigns you build and the results you deliver, always striving to increase ROI and overall profitability.
What we offer
Full-time role (38hrs) or permanent part-time pro-rata flexible role (25hrs+) for the right candidate who is keen to incorporate this role within their busy life.
We offer a fantastic work/life balance that is not bound by the 9-5—most of our staff work hours that suit their lives and families. Of course, there will be times you're required to work certain days or hours when working collaboratively or for client meetings, but your hours will not be set in stone.
The role is flexible and can be either full-time (38hrs) or 25hrs+ across 5 days to suit your needs. We work with clients around the world, so flexibility is essential, and we live & breathe it!
Our agency is based in Pymble (North of Sydney), and we currently have a dedicated team who are eager to learn, grow, and excel in their roles. This role does also have work-from-home flexibility due to the current global situation but once restrictions have been lifted we require you to be present on-site with the rest of the team. We have a local train station and bus stops within walking distance along with on-site car parking.
Our team and office has a great vibe, with the perfect mix of fun and efficiency.
You won't be micromanaged. Instead, you will be given autonomy and flexibility to manage and prioritise the workload across the company & delegate to the team to consistently deliver exceptional results on time, within budget, and to our usual high standards. You will have access to support and guidance when you need it.
You will initially undergo a six-month trial to ensure we're a good fit to work together in the long run.
This role presents a unique opportunity for someone looking to be part of molding an agency through its growth years, and there will be loads of opportunities for education along the way. Long term, the successful person is expected to play a large part in the leadership of the agency.
About the business
Kurious Group is a digital marketing agency that helps small businesses. Our niche is working with studio photography owners who require leads, bookings, and solid promotions that will deliver results. Founder Monica Koudsy started this business in 2018 as a sole trader and then in 2020 really took it through to the next level as her business grew into a company. We hold a strong reputation in delivering powerful campaigns that deliver results so that clients get the best possible return on their Facebook Ads by optimising their digital marketing funnel.
We continually research, test, and learn the best social media and online marketing strategies, tips, and tools and share that information with our clients & team. We constantly look to improve, innovate & create marketing opportunities for our clients. When they succeed, we succeed.